JP Velarde is a Sydney-based photographer specialising in sports, fitness, lifestyle, fashion and editorial photography.

With a background spanning more than a decade behind the camera, JP creates imagery that feels energetic, authentic and considered — blending movement, personality and visual storytelling to create photographs that go beyond simply documenting a moment.

His work explores the intersection of sport, culture and lifestyle, with a particular focus on athletes, creatives, brands and people who embody an active, modern way of life.

From editorial portraits and campaign imagery to sports and fitness content, JP works closely with his subjects to create images that feel natural while maintaining a strong visual identity.

Based in Sydney and available for projects across Australia and internationally.